Milestones

Birth of Vaduvammal

PK Vaduvammal was established as a steel trading firm by Vaduvammal Shri. Ezhumalai Chettiar.

Appreciation

We had expanded our operations to Madras, shipping steel and related products via rail from Jamshedpur, known as India's "Steel City," where the first TATA steel plant was located.

Baby Boomers

P.K. Chandrasekaran Chettiar, son of Shri. Ezhumalai Chettiar, joined the business after graduating from Madras University. He spearheaded geographical expansion within southern India.

The Era of Exponential Growth

Shyamsunder Chetty, son of P.K. Chandrasekaran Chettiar, had joined the firm, leading to exponential growth. We diversified our offerings into Scrap Metal Recycling, Aluminium Alloys, Silicon Metal, Bituminous products, and Building Material Solutions, creating a global network based on trust.

Mohana Shyamsunder, wife of Shyamsunder Chetty, became a full-time partner, overseeing monitoring, costing, accounts, and administrative functions.

This year we marked a significant milestone as we achieved fifty crore revenue in INR.

We achieved a significant milestone by surpassing 100 crores in revenue in INR, marking another successful target reached.

We served as JSW Steel Ltd.'s Liaison and Project Sales Agent, handling major accounts nationwide.

Our CEO traveled to Iran to finalize a long-term contract for Bitumen supply with India's largest Bitumen supplier.

Petrochemicals & Bitumen

Leveraging our continuous research in the petrochemical sector and expertise in Bitumen trading, we established the first-of-its-kind bitumen smelting processing plant in Manali, Chennai.

Recycle Ferrous and Non-Ferrous Idea was Born

We established a commodity trading office in Singapore to trade recycled ferrous and nonferrous products globally, aligning with the urgent need for decarbonization and green steel initiatives.

Gen Z

Ashwath Shyam, representing the fourth generation, joined our firm after completing his undergraduate studies in economics at Loyal College and obtaining a master's in business from the University of Birmingham, U.K.

Agro Business

Nishanth Yedanapalli, Shyamsunder's son-in-law, joined us and initiated a new business vertical focusing on tech-based agro solutions; you can explore more at www.purecrop.com. Additionally, we became gold members of BIR, ISRI, and MRAI, enhancing our connections within the global recycling community.

Agro Business

We ventured into China to explore opportunities in Silicon Metal, expanding our reach and product portfolio.

Faced with the challenges of the Covid-19 pandemic, we adapted and persevered, continuing to serve our clients and navigate the changing landscape.

Our revenue crossed 175 crores in INR (21 USD million), marking a significant milestone in our financial growth and stability.

We diversified our business by launching Building Material Solution services, adding value to our offerings and meeting diverse client needs.

Reflecting our ongoing growth, we relocated to a new office space in Anna Salai CBD, symbolizing our commitment to excellence and expansion in the industry.